PodNaija is an educational platform created to simplify entrepreneurship and new business knowledge for Africans, with a strong focus on Nigeria.

The goal of PodNaija is to bridge the gap between globally taught business frameworks and the realities of doing business in African markets. Many entrepreneurship concepts are taught using Western examples that do not always reflect local challenges such as limited capital, infrastructure gaps, informal markets, or regulatory differences. PodNaija exists to localise this knowledge and make it practical, relevant, and actionable.

The content on PodNaija is based on entrepreneurship, economics, and business principles commonly taught in global institutions, adapted to suit African contexts. We cover topics such as starting a business, digital entrepreneurship, business ideas, management skills, and real-life case studies from Africa.

PodNaija is designed for:

• Aspiring entrepreneurs

• Small business owners

• Students and graduates

• Side-hustlers and digital creators

• Anyone interested in building sustainable income in Africa

PodNaija is an independent educational platform. We do not represent any government agency, financial institution, or regulatory authority. Our mission is to educate, inform, and empower Africans with knowledge that supports smarter business decisions.